5E Intel
For Product & UX

In time for the next sprint review.

Usability sessions on prototypes, onboarding interviews, jobs-to-be-done conversations, feature feedback — turned around in days, not quarters.

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A real voice

“I trust the tools my father used. So if you’re calling something new, you’d better explain why.”

— Marcus W., Cabinetmaker · Detroit · Concept Test

This is the kind of feedback you can’t fake out of a Likert scale. You only get it when someone is actually given the room to explain themselves.

What you can run

Studies that fit a sprint.

Each one runs async, in parallel. Get back transcripts, highlight reels, and a written summary the same week.

i.

Prototype usability

Show the prototype, hear the friction.

Share a Figma link or a video walkthrough, get task-based feedback, and hear the moments where the user got stuck. The AI probes for what specifically broke down.

  • Prototype
  • Tasks
  • Friction points
ii.

Onboarding interviews

First-time users, fresh eyes.

Catch the moments where new users light up vs. churn. Time-to-value research, first-week activation interviews, “what did you expect this to do” probes.

  • Activation
  • First-week
  • Time-to-value
iii.

Jobs to be done

What were they actually trying to do?

The classic JTBD interview pattern, run async at scale. Hear the trigger, the alternatives, the moment they decided to switch — with intelligent follow-ups that probe the real story.

  • JTBD
  • Trigger
  • Switching
iv.

Feature feedback

Fast, focused, repeatable.

Drop a feature in front of a real user. Get the reaction, the misunderstanding, the workaround they’d invent. Repeat across cohorts.

  • Feature
  • Reactions
  • Cohorts
v.

Whatever else you’d brief.

Continuous discovery, in­app interviews, beta panel research.

Continuous discovery interviews, beta-cohort research, IA tree-testing follow-ups, expectation-vs-reality interviews, churn-trigger interviews — bring the brief, the AI runs the conversation. Keep your sprint research budget in your sprint, not your annual planning cycle.

  • Continuous discovery
  • Beta panel
  • Churn triggers
  • Expectation gap
  • + anything else
Why product teams switch

The gap between “what we should ship” and “what users actually want” closes.

Research-on-demand instead of research-as-a-quarterly-event.

i.

Brief in plain English.

Drop in a Figma link, a JD-style brief, or just a paragraph. The AI drafts the discussion guide.

ii.

Recruit the right cohort.

Send a link to your beta list, your activated users, your churned users — or use a panel partner.

iii.

Run them in parallel.

Twenty interviews at once is the same effort as one. Sessions are async, on any device, voice or video.

iv.

Bring it to standup.

Watch a 4-minute highlight reel. Drop quotes into the planning doc. Ship the next change with confidence.

Begin discovery

Talk is cheap. So let them talk.

Free for participants. Pay per interview — starting at $2. No platform fees, no subscriptions.

Try an interview See pricing