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NPS detractor follow-up
After the survey, the conversation.
When someone gives you a 0–6, send a follow-up link. Five minutes, async. Get the actual story behind the score, not the canned reason.
What you can run
Detractor follow-ups, churn diagnostics, win/loss interviews, longitudinal check-ins — the conversation behind the score, with quotes you can paste into the next exec deck.
— Helen P., School Counselor · Portland · Detractor Follow-up
This is the conversation that doesn’t happen on a 0–10 scale. The score on its own is just a number. The story behind it is the work.
Each one is a follow-up to a moment the data already flagged. Run async at scale, get back the why.
When someone gives you a 0–6, send a follow-up link. Five minutes, async. Get the actual story behind the score, not the canned reason.
Trigger an interview when an account closes or downgrades. Hear the breaking point — and what would have kept them. Surface patterns across the cohort.
Hear from buyers about what they bought, what almost stopped them, and who they evaluated. Hear from prospects about why they chose someone else — without the awkward sales-team energy.
Run quarterly customer-voice studies with a consistent guide. Watch the same accounts evolve. Surface what’s working and what’s changed.
Anywhere a dashboard hands you a number that begs a question, an interview can answer it. Trigger interviews from your CRM, your survey tool, your support system — or run them as a standalone pulse. The point is the same: the metric tells you something happened. The interview tells you why.
A score is an artifact. A quote is a story you can take to your team.
Send the interview link from your existing CRM, survey, or NPS tool — or trigger it manually. The AI handles everything else.
Async, on any device. Five to fifteen minutes. The AI greets them, runs the discussion, and stays out of the way.
Voice or video, the AI listens and probes. It marks the moments worth your attention without forcing the customer through a checklist.
Highlight reels, transcripts, written summary. Drop a 30-second clip into the QBR. Paste a quote into the leadership memo. Move the work forward.
Free for participants. Pay per interview — starting at $2. No platform fees, no subscriptions.