5E Intel
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5E Intel — AI-moderated interviews

The AI Interview Engine.
More interviews. More engaging. More human.

5E Intel is an AI moderator. It sits down with real people — voice, video, or async — and gives them the space to talk. The AI listens, asks the next question, and stays out of the way. The recording, the highlights, and a written summary come back when they’re done.

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Voices

Their voice. Their words.

The AI moderates the conversation, listens for what matters, and surfaces the moments worth your time.

Illustrative voices. Real interviews, real quotes — yours show up once you start a study.

What it does

Sometimes you just want to hear them talk.

The AI that handles any conversation, the recording, the highlights, the written summary.

i.

Concept & Brand

For market researchers and brand teams.

Concept tests, brand trackers, packaging studies, ad evaluation, and segmentation work — at the speed of fielding the next round, not the speed of fielding the last one.

  • Concept Test
  • Brand Tracker
  • Packaging
  • Ad Evaluation
  • Segmentation
ii.

Hiring & Talent

For recruiters and hiring managers.

Async voice or video screens for any role, with consistent ranking, watchable highlights, and AI-summarized signals on communication, judgment, and fit. Every candidate gets a real conversation.

  • Initial Screen
  • Behavioral
  • Case Walkthrough
  • Culture Fit
iii.

Product & Usability

For product and design teams.

Usability sessions on prototypes, onboarding interviews, jobs-to-be-done conversations, feature feedback — turned around in time for the next sprint review, not the next quarter.

  • Prototype Test
  • Onboarding
  • JTBD
  • Feature Feedback
iv.

Customer & Retention

For CX and growth teams.

Detractor follow-ups, churn diagnostics, win/loss interviews, longitudinal check-ins — connecting the metric to the moment, with quotes you can paste into the next exec deck.

  • NPS Follow-up
  • Churn
  • Win/Loss
  • Longitudinal
v.

…and anywhere else a real conversation matters.

For studies that don’t fit a template.

If you can describe what you’d want to ask, the engine will sit down and ask. Educators run alumni research. Reporters interview sources. Health teams hear from patients. Civic groups gather public input. Investors do diligence calls. Bring the question — the AI brings the moderation, and gives people the space to talk.

  • Education
  • Journalism
  • Health Research
  • Civic Listening
  • Diligence
  • Employee Voice
  • Alumni
  • Beta Testing
  • Ethnography
  • + anything else
How it works

Four steps, start to insight.

Set it up in the morning. Watch the highlights at the end of the day.

i. — Set up

Tell us what you want to learn.

Upload a brief, paste a job description, or describe the question in plain English. The AI drafts an interview guide you can edit.

ii. — Recruit

Send a link, share a QR code, or use a panel.

Subjects join in under a minute, on any device. No installs, no scheduling, no calendar tetris.

iii. — AI moderates

Voice, video, or text — the AI listens, probes, and adapts.

It keeps your study objectives in mind, asks intelligent follow-ups, and marks moments worth your attention.

iv. — Get the report

Transcripts, highlight reels, and a written summary.

Search by theme, jump to clips, share by link. Export to whatever your team already uses.

Begin a study

Talk is cheap. So let them talk.

No platform fees. No subscriptions. Pay per interview — starting at $2.

Try an interview → Book a walkthrough