5E Intel
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For Market Research

At the speed of fielding the next round.

Concept tests, brand trackers, packaging studies, ad evaluation, segmentation work — the AI moderates, your respondents talk, and the report comes back the same week.

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A real voice

“It’s the can. I’d never tell you that on a survey, but the can is the whole reason.”

— Amara K., Graduate Student · Boston · Brand Tracker

This is the kind of answer the engine surfaces. The kind of answer that gets buried in a 7-point scale — and surfaces immediately when someone is actually given the room to say what they think.

What you can run

Common research patterns.

Each works as a standalone study or as a continuous tracker. Brief in plain English, run in parallel, async.

i.

Concept tests

Single-concept and multi-concept.

Show stimuli (image, video, claim, packshot), get reactions and ranked preference, and probe what specifically drove the call. Run in parallel across audiences.

  • Stimuli
  • Ranking
  • Probes
ii.

Brand trackers

Always-on or wave-based.

Continuous brand-health interviews with a consistent guide. Compare quarter to quarter without losing the qualitative texture that makes the numbers mean something.

  • Awareness
  • Equity
  • Sentiment
iii.

Packaging & shopper

Path-to-purchase research.

Show packaging mocks or shelf images, hear the moment of recognition, the moment of doubt, the reach. The AI probes for what your dashboard never asks.

  • Shelf
  • Packaging
  • Path-to-purchase
iv.

Ad evaluation

Pre-test and post-test.

Show a creative, get the reaction, get the recall, get the “what would you tell a friend.” Hear the bits where the ad lands and the bits where it slides off.

  • Pre-test
  • Recall
  • Comprehension
v.

Segmentation & whatever else.

If you’d brief it, the engine can run it.

Behavioral segmentation interviews, JTBD probes, U&A studies, a pricing willingness-to-pay study, a deep-dive on a single SKU’s decline — bring the question. The AI brings the moderation.

  • Segmentation
  • JTBD
  • Pricing
  • U&A
  • + anything else
Why teams switch

The fielding cycle compresses.

A study that used to take six weeks fields in days — without the trade-off of cutting depth.

i.

Brief in plain English.

Upload the brief, paste the discussion guide, or describe the question conversationally. The AI drafts an interview guide you can edit.

ii.

Recruit your panel or ours.

Bring your respondents via link or QR code, or use a panel partner. Subjects join in under a minute on any device.

iii.

The AI does the talking.

Voice, video, or async — the AI runs the conversation, asks intelligent follow-ups, and keeps your study objectives in mind throughout.

iv.

Get the output.

Transcripts, highlight reels, written summary — ready for the next round, the next deck, or the next quarter’s read.

Begin a study

Talk is cheap. So let them talk.

No platform fees. No subscriptions. Pay per interview — starting at $2.

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